From Local Roots to Global Reach Oxbo is a leading manufacturer of specialty harvesting equipment and technology for crops like fruits, vegetables, seeds, and roots. Oxbo is investing $50M to expand in the #GreaterROC region of Genesee County. This expansion includes a new 195K sq ft facility, creating 75+ new jobs in several facets of … Continued

Cybersecurity Threats and Solutions RIT Cybersecurity experts Justin Pelletier and Matthew Wright discuss potential cybersecurity challenges to look out for during the upcoming election and beyond. There are several cybersecurity concerns, especially phishing attacks targeting election officials and voters, which cybercriminals use to disrupt the election process. The experts emphasized the danger of deepfakes, which … Continued

Demo of how Optics Impact our Lives Thorlabs, a leading designer and manufacturer of photonics equipment for research, manufacturing, and biomedical applications, has brought its Mobile Photonics Lab back to Rochester to raise awareness of optics and photonics career opportunities. This Mobile Photonics Lab offers hands-on experiences with technologies like medical imaging, environmental sensing, and high-speed internet. The lab … Continued

Building a Fun and Secure Workplace The majority of cybersecurity issues are due to human error. In this week’s Why Roc TV interview, Info Advantage’s President Linda Weller and Senior Director of Technical Solutions Nick Wetherwax share essential tips to avoid phishing, the biggest cybersecurity threat. They recommend using strong passwords and multi-factor authentication as … Continued

Robot Revolutionizes Grain Farming Crover is a pioneering grain-swimming robotic system revolutionizing sustainable farming. The robots can navigate through bulk solids and even powders to ensure safe grain storage and accurately assess quality and storage conditions. The highly anticipated commercial launch of the robot is coming in the next few months. Crover’s Dr. Lorenzo Conti … Continued

Strengthening the Regional Semiconductor Supply Chain Edwards, the global leader in vacuum and abatement solutions and a key supplier to the semiconductor industry, is expanding its operations in the region with a significant investment of $319 million. The new facility, which supports up to 600 jobs, is strategically located near customers, green energy sources, and local colleges and universities. This … Continued

Talent and Technology Drive Patent Success Rochester, NY is a Top 5 Patent-Producing Major Metro, punching way above its weight class to be ranked with high-tech hubs like San Jose, San Franciso, San Diego, and Seattle. This impressive achievement highlights the region’s exceptional talent and innovative spirit. From Kodak’s inkjet printing technology and Bausch and … Continued

From Idea to Orbit in One Year Starris: Optimax Space Systems is a new division of Optimax that specializes in creating custom optical payloads for space-based applications. Starris aims to revolutionize the space industry by offering a streamlined and efficient process for developing and deploying these payloads into orbit.  Joseph Spilman, President of Optimax, and … Continued

Rochester plays a critical role in NY Semiconductor Superhighway US Congressman Joe Morelle and Matt Hurlbutt, President and CEO of Greater Rochester Enterprise, discuss the recent Tech Hub award for the NY SMART I-Corridor and what it means for Rochester, NY, in this WROC TV GRE Why Roc segment. The $40 million award in federal … Continued

A Winning Impact on the Community The Buffalo Bills Training Camp at St. John Fisher University has long been an attraction for fans, drawing supporters from near and far to participate in a one-of-a-kind experience that not only contributes to the team’s effort for success but positively impacts the Greater Rochester, NY region. As this … Continued

Earn While You Learn Bob Coyne, Executive Director of Rochester Technology & Manufacturing Association, and Chris Suozzi, VP of Business and Workforce Development at Genesee County Economic Development Center, discuss exciting opportunities in #GreaterROC for students to gain valuable skills and experience while earning money in mechatronics, food and beverage manufacturing, and advanced manufacturing fields. … Continued

Rochester’s Beverage Industry Gets a Boost Genesee Brewing’s parent company, FIFCO USA, is investing $50M into its headquarters in Rochester, NY. Mary Beth Popp, Vice President of Corporate and Brand Communications, discusses FIFCO’s plans to modernize the brewery and improve efficiency with a new world-class packaging facility in this interview with Brennan Somers on GRE … Continued

Shining a Light on Integrated Photonics Manufacturing AIM Photonics provides access to state-of-the-art integrated photonics fabrication, packaging, and testing facilities and services. Given Rochester’s role as the world leader in optics, photonics, imaging, and lasers, it’s the perfect place for AIM Photonics to have its headquarters. Executive Director Wade Cook discusses how integrated photonics impact our … Continued

Token Receives Fast Company’s 2024 World Changing Idea Award Token, a company that has created the next generation of wearable biometric authentication, is thwarting ransomware attacks. This innovative technology, recently named one of Fast Company’s World Changing Ideas, is created in #Roc…and making an impact everywhere. CEO John Gunn discusses cybersecurity challenges making national news … Continued