Barilla Invests $170M in Greater Rochester, NY Region Expansion

Pasta, Passion, and Partnership

After nearly 20 years of manufacturing in Avon, NY, Barilla is doubling down on the Greater Rochester, NY region with a two-phase, $170M expansion. The company will add new production and packaging lines, warehouse capacity, and 90 new jobs, making it a distribution hub serving Northeast markets with a high concentration of pasta lovers! And yes, the new Barilla F1 racing wheels pasta is made exclusively here in Greater Rochester, NY.

Barilla’s continued investment is a testament to the region’s strong workforce, infrastructure, and the partnerships that have made the Greater Rochester, NY region a place for global companies like Barilla to call home.

Fabio Pettenati, VP of Supply Chain at Barilla, shares more in this GRE Why Roc interview with WROC’s Brennan Somers. 

Watch the full interview here.