FIFCO USA Invests $50M Into Its Future in Rochester

Rochester’s Beverage Industry Gets a Boost

Genesee Brewing’s parent company, FIFCO USA, is investing $50M into its headquarters in Rochester, NY. Mary Beth Popp, Vice President of Corporate and Brand Communications, discusses FIFCO’s plans to modernize the brewery and improve efficiency with a new world-class packaging facility in this interview with Brennan Somers on GRE Why Roc TV segment on WROC TV. Watch the full interview.