Get Real

The Greater Rochester, NY region is the real deal.

Photo by J. Adam Fenster / University of Rochester

Top-tier talent, leading-edge innovation, strategic location, exceptional quality of life and a low cost of doing business – Welcome to the Greater Rochester, NY region.

Listen up, Rochester.

Stay fresh on what businesses are bringing to the Greater Rochester, NY region in our newest Get Real audio episodes with iHeart Radio’s WHAM1180. Listen in each week to hear more about the types of innovation, talent, and economic developments our great area is experiencing.


Exceptional Colleges and Universities

Pair a large higher-education sector with a sophisticated and reliable workforce, and you get access to some of the best talent in the world…at competitive rates well below the national average. Talk about real advantage.


Brain Power with Purpose

Our highly skilled, creative innovators fuel world-class R&D labs, drive sustainable business growth in the region, and develop lots of cool things like cancer-preventing vaccines.


More Affordable Housing Than the National Average

Great schools, world-class attractions, year-round festivals and cultural events, and a low cost of living – our region boasts a genuine sense of community and real good benefits. So good we’re ranked 13th best place to live in the US for quality of life according to the 2018 US News & World Report.

Incredibly Close, to Everything.

Get easy access to major markets without the major market costs – within 500 miles of one-third of the US and Canadian populations to be exact. Even better, our average commute time is 21.6 minutes. That’s real quick.

Ready to get real in Rochester?

Photo by John Kucko

Thank You To Our Investors