Demo of how Optics Impact our Lives Thorlabs, a leading designer and manufacturer of photonics equipment for research, manufacturing, and biomedical applications, has brought its Mobile Photonics Lab back to Rochester to raise awareness of optics and photonics career opportunities. This Mobile Photonics Lab offers hands-on experiences with technologies like medical imaging, environmental sensing, and high-speed internet. The lab … Continued

Building a Fun and Secure Workplace The majority of cybersecurity issues are due to human error. In this week’s Why Roc TV interview, Info Advantage’s President Linda Weller and Senior Director of Technical Solutions Nick Wetherwax share essential tips to avoid phishing, the biggest cybersecurity threat. They recommend using strong passwords and multi-factor authentication as … Continued

Robot Revolutionizes Grain Farming Crover is a pioneering grain-swimming robotic system revolutionizing sustainable farming. The robots can navigate through bulk solids and even powders to ensure safe grain storage and accurately assess quality and storage conditions. The highly anticipated commercial launch of the robot is coming in the next few months. Crover’s Dr. Lorenzo Conti … Continued

Strengthening the Regional Semiconductor Supply Chain Edwards, the global leader in vacuum and abatement solutions and a key supplier to the semiconductor industry, is expanding its operations in the region with a significant investment of $319 million. The new facility, which supports up to 600 jobs, is strategically located near customers, green energy sources, and local colleges and universities. This … Continued

Talent and Technology Drive Patent Success Rochester, NY is a Top 5 Patent-Producing Major Metro, punching way above its weight class to be ranked with high-tech hubs like San Jose, San Franciso, San Diego, and Seattle. This impressive achievement highlights the region’s exceptional talent and innovative spirit. From Kodak’s inkjet printing technology and Bausch and … Continued

From Idea to Orbit in One Year Starris: Optimax Space Systems is a new division of Optimax that specializes in creating custom optical payloads for space-based applications. Starris aims to revolutionize the space industry by offering a streamlined and efficient process for developing and deploying these payloads into orbit.  Joseph Spilman, President of Optimax, and … Continued

Rochester plays a critical role in NY Semiconductor Superhighway US Congressman Joe Morelle and Matt Hurlbutt, President and CEO of Greater Rochester Enterprise, discuss the recent Tech Hub award for the NY SMART I-Corridor and what it means for Rochester, NY, in this WROC TV GRE Why Roc segment. The $40 million award in federal … Continued

A Winning Impact on the Community The Buffalo Bills Training Camp at St. John Fisher University has long been an attraction for fans, drawing supporters from near and far to participate in a one-of-a-kind experience that not only contributes to the team’s effort for success but positively impacts the Greater Rochester, NY region. As this … Continued

Earn While You Learn Bob Coyne, Executive Director of Rochester Technology & Manufacturing Association, and Chris Suozzi, VP of Business and Workforce Development at Genesee County Economic Development Center, discuss exciting opportunities in #GreaterROC for students to gain valuable skills and experience while earning money in mechatronics, food and beverage manufacturing, and advanced manufacturing fields. … Continued

Rochester’s Beverage Industry Gets a Boost Genesee Brewing’s parent company, FIFCO USA, is investing $50M into its headquarters in Rochester, NY. Mary Beth Popp, Vice President of Corporate and Brand Communications, discusses FIFCO’s plans to modernize the brewery and improve efficiency with a new world-class packaging facility in this interview with Brennan Somers on GRE … Continued

Shining a Light on Integrated Photonics Manufacturing AIM Photonics provides access to state-of-the-art integrated photonics fabrication, packaging, and testing facilities and services. Given Rochester’s role as the world leader in optics, photonics, imaging, and lasers, it’s the perfect place for AIM Photonics to have its headquarters. Executive Director Wade Cook discusses how integrated photonics impact our … Continued

Token Receives Fast Company’s 2024 World Changing Idea Award Token, a company that has created the next generation of wearable biometric authentication, is thwarting ransomware attacks. This innovative technology, recently named one of Fast Company’s World Changing Ideas, is created in #Roc…and making an impact everywhere. CEO John Gunn discusses cybersecurity challenges making national news … Continued

Award-winning Conference Returns to Rochester ITX, a custom software product developer headquartered in Rochester, is hosting its acclaimed ITX Product + Design Conference next week at the Memorial Art Gallery. This two-day event (June 27th-28th) brings together design leaders and UX professionals from around the world for learning, networking, and more. Watch Kyle Psaty, VP … Continued

Rochester, NY – The Photon City The University of Rochester celebrates the expansion of its Laboratory for Laser Energetics. Home to the two largest lasers at any university in the world, the innovations and research coming out of LLE will only increase with this exciting growth. Dr. Christopher Deeney, the lab’s director, discusses the details … Continued

Roechling Sees Growth Potential in Rochester Roechling, a worldwide medical device manufacturer specializing in injection molding, is growing in the Greater Rochester, NY region. This $8M expansion will create new job opportunities for skilled trade workers in the region and allow Roechling to continue serving their local customers and community. Roechling has a robust apprenticeship … Continued

Graham Corporation Invests in the Region and Its Employees Graham Corporation, a designer and manufacturer of vacuum and heat transfer equipment for industries worldwide, is growing in Batavia, NY. This $18M expansion in Genesee County will bring new opportunities for skilled trade workers in the region. Graham has created a unique internal welding school, which … Continued

Yates County now has One-Stop-Shop for Craft Beverage Industry Wine and Beer Supply, a one-stop-shop for craft beverage producers, is growing in Penn Yan, NY. This expansion in Yates County strengthens the craft beverage ecosystem by providing local producers with access to high-quality equipment and supplies. Gage Oughterson of Wine and Beer Supply and Steve … Continued

A free event with over 400 exhibits The Imagine RIT Creativity and Innovation Festival returns to campus on April 27. RIT’s signature event showcases student, faculty, and staff ingenuity, inspiring future problem-solvers by connecting young minds to the wonders of #STEAM. This free event has a record-breaking 402 exhibits this year covering everything from artificial … Continued

Oculi is creating eyes for machines Charbel Rizk, founder, CEO, and CTO of Oculi, discusses why he chose Rochester, NY for Oculi’s headquarters and how their product will bring affordable visual intelligence to machines we use to complete everyday tasks. Check out this week’s Why Roc TV interview with Brennan Somers on WROC TV here.

Family-run business with longtime Wegmans partnership American Specialty Manufacturing Company’s infamous Boss Sauce mastermind, Eddy Harris, shares some of the secrets to his company’s longevity and his longstanding partnership with Wegmans Food Markets in this GRE Why Roc TV interview with Brennan Somers on WROC TV. Erin Heckman, Wegmans Category Merchant, also notes what it … Continued